Brady Johnson, mgmt2go Principal
Brady brings a range of capabilities to the mgmt2go team drawn from his experience in academia, human behavioural research, retail management, and advertising and marketing. He is an SEO content specialist who is certified in the inbound marketing methodology. Brady is also a certified technical writer with the computer skills necessary to produce digital assets for an array of marketing communication needs.
Brady provides assistance for small- to medium-sized companies needing to add or improve upon their website marketing efforts, and consulting for companies seeking to transition to the inbound methodology. His focus is on identifying and defining best practices for individual cases, then developing plans to execute, test and revise the content using a data driven closed-loop feedback system.
Brady's background includes 10 years as a research scientist, eight years as the Technical Copy Chief for August Jansson Advertising, and 12 years as the co-owner/operator of KW Telescope, a store that Brady founded in 2002 and built into the largest of its kind in Canada by 2008.
Brady has extensive public speaking experience and is an expert presentation designer. He can help business professionals create compelling sales and marketing pitches, educational content for seminars and webinars, and internal and external training materials – all optimized for mobile devices.
Brady was educated at the University of Alberta (BSc and MSc) and the University of Waterloo (PhD, NSERC Scholar). His self-education is ongoing with focus on inbound marketing and communication strategies.